We’re proud to launch Yo Bro, a bold, youth-led campaign co-designed with young people. Yo Bro is about building a culture of care, respect and accountability.
At the heart of the campaign is an open letter written by young people, addressed to the men in their lives. It’s a powerful call-in to dads, brothers, coaches, teachers, uncles, mates and men in the street. A message that says: We see you. We learn from you. And we need you.
The letter asks men to lead the change, an invitation to speak up, show care and model what respectful masculinity looks like.
Led by Young People, Powered by Partnership
This campaign was co-created by the brilliant young people of We Know Our Journey, at Greenhill School supported by Pembrokeshire Youth Service . Their ideas, words, and leadership are at the heart of Yo Bro from the open letter to the content and campaign messaging.
The young people took part in a campaign planning session with She Is Not Your Rehab, whose global movement continues to inspire and walk alongside us. Together, we’re building a generation of cycle breakers.
This work is funded by the Dyfed Powys Serious Violence Fund, whose support enables us to centre youth voice and prevention in communities across Wales.
What’s in the Yo Bro toolkit?
The campaign includes a flexible educational toolkit for schools, youth groups, and community settings. It’s packed with:
- Creative prompts and discussion starters
- Visual content that speaks boys’ language
- Activities that explore emotions, relationships, and respect
- Space for young people to adapt, own and lead the work with support from trusted adults
You can view the education pack here >
Why it matters!
We believe boys and men can be powerful allies in prevention. When they’re given space to reflect, connect and lead, they help shape a world where women and girls feel safe and where boys grow up knowing that love, respect and accountability are part of being a man.
